 |
| Bruce Nauman, "Human Needs" 1983 http://m5.i.pbase.com/o4/25/862925/1/118793985.BRpfDKJf.IMG_5866A1.jpg |
Bruce Nauman, born in America 1941, is an artists who explores different types of media and expresses his views and thoughts through words and sculptures. One of his pieces is called “Human, Need, Desire” a neon light with the words Human, Need, Desire, Hope, Dream. The idea of having the words as neon lights comes from the advertisements that was seen in Cities. The neon advertisements catches everyone’s eye and promotes heavily of their products. This is what Bruce Nauman has done except he’s promoting human emotion in an ironic advertising way.
I like the ironic idea of promoting human emotion through neon signs. I think It would be an improvement if there was more words added and if the lights pulsed in a circular motion and then flashed all words. With just the 4 emotion signs I don’t think it brings out the message clear enough and should be together in an equal circle, rather than just in a shape of a star.
The Lights are very bright and colourful, so the neon does stand out very well when it fades in and out. It puts the message across that all humans just need these emotions, not some products that companies advertise through these signs. But it can be a confusion as well since its in these promoting signs. The artist might be putting across subliminal messages that humans can buy these emotions in a way, for example Desire & Need can be through paying for sex, Hope & Dream can be selling fake hopes and dreams that no one can achieve. And once it is all flashed together it can be an end fall of a human who has bought all these emotions and still not happy in my opinion. I think the artist has missed out happiness deliberately for others to read into these messages and art form.
Overall, it is a good piece of art and can give viewers different opinions on his messages. It is very abstract in how he produces the message through lights, the colours blend in a bit too well, there should have been a bit more of a contrast there so that the signs can be read clearer but again that can be the video camera's fault. Another way he can improve this sign is promoting more than four emotions so that his original message that he has thought of can come along clearer. But again this would limit the viewers minds and opinions of this art.
http://www.tate.org.uk/art/artists/bruce-nauman-1691
http://www.moma.org/collection/works/81175
http://m5.i.pbase.com/o4/25/862925/1/118793985.BRpfDKJf.IMG_5866A1.jpg
No comments:
Post a Comment